People often wonder what the point of blogging is. Especially when starting out, it can be a lot like yelling in a noisy train station. There are lots of others bloggers out there (roughly 70 million at last count), and what you’re talking about may seem to go unnoticed by the world at large.
For most bloggers, their revenue from the activity barely covers their hosting costs. Except for some superstars, blogging is largely still unpaid. So given that I preach that time is your most important asset, you are probably wondering why I think blogging is a productive use of that time?
Even though it most likely will not make you rich, blogging has some key benefits that I believe make it worth the cost for me:
- Improving Communication Skills: The mere act of writing an idea down helps you to remember it and think it through more deeply. The best way to become a better writer is to write more. Becoming a better writer helps you become a better communicator, and the best communicators have the greatest success in life whether in business, relationships or politics.
- Spreading Ideas: Great ideas are spread through the written word. Back in the day, if you wanted to spread a great idea you had to do it through the book. Now, blogging provides a simple way to send your idea germ into the world. After you are long gone, your great ideas will still be floating around the internet and cached in search engines.
- Connecting with Others: By reading someone’s ideas you really get to know them. I feel truly connected to some of my favorite authors and bloggers. So I see blogging as a way for people to get to know me and understand what I think is important.
I’ll let you decide whether blogging is worth it for you, but I’ve made my decision.
“How can I know what I think until I read what I write?” -James Reston